Privacy Policy

Privacy Policy

The responsible party for data processing is:
Gofurnit GmbH
Herthastraße 32
50969 Cologne
Germany
Email: contact@gofurnit.de

Phone: 022154817219

We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below we provide you with detailed information on how we handle your data.

1. Access data and hosting

You can visit our websites without providing any personal information. Each time a webpage is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data) and documents the access. These access data are evaluated solely for the purpose of ensuring the uninterrupted operation of the site and improving our services. This serves to protect our predominant legitimate interests in a correct representation of our services in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted no later than one month after the end of your visit to the site.

Hosting

The services for hosting and displaying the website are partially provided by our service providers as part of a processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in designated forms on this website are processed on their servers. If you have questions about our service providers and the basis of our collaboration with them, please contact the options described in this privacy policy.

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: Canada.

Our service providers are located and/or use servers in the USA and in other countries outside the EU and the EEA. There is no adequacy decision from the European Commission for these countries. Our collaboration with them is based on standard data protection clauses of the European Commission.

2. Data processing for contract fulfillment and contact

2.1 Data processing for contract fulfillment

For the purpose of contract fulfillment (including inquiries and processing of any existing warranty and performance disruption claims as well as any legal update obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as we require this data for contract fulfillment and cannot process the order without it. The data collected can be seen in the respective input forms.

For more information on the processing of your data, particularly regarding the transfer to our service providers for the purposes of order, payment, and shipping processing, please refer to the following sections of this privacy policy. After the complete fulfillment of the contract, your data will be restricted for further processing and deleted after the expiration of the tax and commercial retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

Inventory management system

For order and contract processing, we use inventory management systems from external service providers. Our service providers work for us as part of a processing agreement. If you have questions about our service providers and the basis of our collaboration with them, please contact the options described in this privacy policy.

2.2 Customer account

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by choosing to open a customer account, we will use your data for the purpose of creating the customer account and storing your data for future orders on our website. You can delete your customer account at any time, either by sending a message to the contact options described in this privacy policy or through a designated function in the customer account. After the deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

2.3 Contact

In the context of customer communication, we collect personal data to process your inquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR when you voluntarily provide it to us during contact (e.g., via contact form or email). Mandatory fields are marked as such, as we require this data to process your inquiry. The data collected can be seen in the respective input forms. After the complete processing of your inquiry, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

2.4 Data processing for appointment booking

We collect personal data when you voluntarily provide it to us during an appointment booking. Mandatory fields are marked as such, as we require this data for the appointment booking and cannot process the appointment without it. The data collected can be seen in the respective input forms. Information in free text fields is voluntary and does not need to be filled out for the appointment booking to be processed. We ask that you refrain from providing sensitive data (e.g., health-related information such as illnesses) in such free text fields.

We use the data you provide for appointment booking in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. After the complete fulfillment of the booked appointment, your data will be restricted for further processing and deleted after the expiration of any tax and commercial retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

Appointment booking solution from Calendly

For the purpose of appointment booking, we use a booking solution from Calendly LLC, 271 17th St NW, Atlanta, GA 30363, USA (address as data processor/data importer: 88 N Avondale Road #603, Avondale Estates, GA 30002, USA). The service provider acts on our behalf.

Our service provider and/or their subcontractors are located and/or use servers in the USA. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission.

Data transmission may occur to a third country/countries for which the European Commission has not determined an adequate level of data protection, due to the use of additional features of our service provider. An adequate level of data protection is ensured by the conclusion of standard contractual clauses of the European Commission.

3. Data processing for the purpose of shipping fulfillment

For contract fulfillment in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass your data to the shipping service provider commissioned with the delivery, as far as this is necessary for the delivery of ordered goods.

Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your explicit consent during or after your order, we will pass on your email address and phone number to the selected shipping service provider based on this consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, so that they can contact you prior to delivery for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact options described in this privacy policy or directly to the shipping service provider at the contact address provided below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve a further data use that is legally permitted and of which we inform you in this statement.

General Logistics Systems Germany GmbH & Co. OHG
GLS Germany-Straße 1 - 7
DE-36286 Neuenstein
Germany

United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Straße 1
41460 Neuss
Germany

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

DPD Deutschland GmbH
Wailandtstraße 1
63741 Aschaffenburg
Germany

4. Data processing for payment processing

In processing payments in our online shop, we collaborate with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who act on our behalf as part of a processing agreement, or to the commissioned credit institutions or the selected payment service provider, as far as this is necessary for processing the payment. This serves contract fulfillment in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data necessary for processing the payment themselves, e.g., on their own website or through a technical integration in the ordering process. In this regard, the privacy policy of the respective payment service provider applies.
If you have questions about our partners for payment processing and the basis of our collaboration with them, please contact the options described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

If necessary, we provide our service providers with additional data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimization of our payment processes (e.g., invoicing, processing disputed payments, supporting accounting). This serves in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to protect our predominant legitimate interests in safeguarding against fraud and ensuring efficient payment management.

4.3 Identity and credit check when selecting Klarna payment services

Klarna Direct Debit, Purchase on Invoice via Klarna
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we ask for your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to transmit the data necessary for processing the payment and for identity and credit checks to Klarna. In Germany, the economic information agencies mentioned in the privacy policy of Klarna may be used for identity and credit checks. The information received about the statistical probability of payment default is used by Klarna for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact options mentioned in this privacy policy. This may result in us being unable to offer you certain payment options. You can also revoke your consent to this use of personal data at any time directly with Klarna.

5. Advertising via email, mail

5.1 Email newsletter with registration and newsletter tracking

When you subscribe to our newsletter, we use the necessary data or data separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact options described below or through a designated link in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

We would like to point out that we evaluate your user behavior when sending the newsletter. To do this, we also analyze your interaction with our newsletter by measuring, storing, and evaluating open rates and click rates for the purpose of designing future newsletter campaigns (“newsletter tracking”).

For this evaluation, the sent emails include pixel technologies (e.g., so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we particularly link the following "newsletter data":

the page from which the page was requested (so-called referrer URL),
the date and time of access,
the description of the type of web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation

and the pixel technologies with your email address or your IP address and, if applicable, an individual ID. Links included in the newsletter may also contain this ID.

If you do not wish to have newsletter tracking, you can unsubscribe from the newsletter at any time, as described above.

The information will be stored as long as you are subscribed to the newsletter.

5.2 Newsletter dispatch

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of a processing agreement on our behalf. If you have questions about our service providers and the basis of our collaboration with them, please contact the options described in this privacy policy.

Our service providers are located and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection: United Kingdom

5.3 Sending review requests via email

If you have given us your explicit consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your email address to request a review of your order through the review system we use. This consent can be revoked at any time by sending a message to the contact options described in this privacy policy or through a designated link in the review request.

The review requests may also be sent by our service providers as part of a processing agreement on our behalf. If you have questions about our service providers and the basis of our collaboration with them, please contact the options described in this privacy policy.

5.4 Postal advertising and your right to object

Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g., to send interesting offers and information about our products by mail. This serves to protect our predominant legitimate interests in a promotional approach to our customers in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact options described in this privacy policy.

5.5 Uptain Plugin

To improve interaction with our visitors, we use a JavaScript plugin from uptain GmbH ("uptain plugin" https://www.uptain.de). This allows us to analyze your use of the website and improve customer engagement (e.g., through a dialog window). To do this, we collect information about your usage behavior, i.e., cursor movement, time spent, clicked links, and any information provided. The legal basis for processing is our legitimate interest in direct marketing and the provision of our website (Art. 6 para. 1 lit. f GDPR). Uptain GmbH is strictly bound by our instructions as a processor. The collected information will not be shared with third parties unless we are legally obligated to do so. As far as the information collected by the uptain plugin contains personal data, it will be deleted immediately after your visit to our website.

You can deactivate the use of the uptain plugin at any time via the following link: https://www.ihreshopdomain.de/datenschutz? __up_tracking_unsubscribe

6. Cookies and other technologies

6.1 General information

To make your visit to our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the browser session ends, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies).

Privacy protection on devices
When using our online services, we use essential technologies to provide the expressly requested telemedia service. The storage of information on your device or access to information already stored on your device does not require consent in this regard.

For non-essential functions, the storage of information on your device or access to information already stored on your device requires your consent. We would like to point out that if consent is not granted, certain parts of the website may not be fully usable. Any consents you may have given will remain in effect until you adjust or reset the respective settings on your device.

Any subsequent data processing through cookies and other technologies
We use technologies that are essential for the use of certain functions of our website (e.g., shopping cart function). These technologies collect and process IP address, time of visit, device and browser information, as well as information about your use of our website (e.g., information about the contents of the shopping cart). This serves to protect our predominant legitimate interests in an optimized presentation of our offerings in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. Additionally, we may use technologies that are not individually listed in this privacy policy. More information about these technologies, including the respective legal basis for data processing, can be found on the Usercentrics platform. You can access this by clicking on the fingerprint button in the lower right or left corner of the page.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact options described in the privacy policy. Alternatively, you can click on the fingerprint button in the lower right or left corner of the page. If cookies are not accepted, the functionality of our website may be limited.

6.2 Use of Usercentrics Consent Management Platform to manage consents

On our website, we use the Usercentrics Consent Management Platform ("Usercentrics") to inform you about the cookies and other technologies we use on our website, as well as to obtain, manage, and document your legally required consent to the processing of your personal data by these technologies. This is necessary in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR to fulfill our legal obligation under Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Usercentrics is an offering from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the web server from Usercentrics stores a so-called server log file, which also contains your anonymized IP address, the date and time of the visit, device and browser information, as well as information about your consent behavior. Your data will be deleted after three years, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve a further data use that is legally permitted and of which we inform you in this statement.

7. Use of cookies and other technologies

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other technologies from third parties on our website. After the purpose has been fulfilled and the use of the respective technology by us has ended, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies."More information, including the basis of our collaboration with the individual providers, can be found with the respective technologies. If you have questions about the providers and the basis of our collaboration with them, please contact the options described in this privacy policy.

7.1 Use of Google services

We use the technologies listed below from Google Ireland Ltd.,Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by the Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. If your IP address is collected via the Google technologies, it will be shortened before being stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in the Google Privacy Policy.

Google Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information, as well as information about your use of our website) is automatically collected and stored with Google Analytics, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other data from Google. Data processing is based on an agreement on data processing by Google.

For the purpose of optimized marketing of our website, we have activated the data sharing settings for "Google products and services" . This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between controllers. We have no influence on the subsequent data processing by Google.

To create and conduct tests, we also use the extension feature of Google Analytics Google Optimize.

For the purpose of optimized marketing of our website, we use the so-called User-ID feature. With this feature, we can assign a unique, permanent ID to your interaction data from one or more sessions on our online platforms, allowing us to analyze your user behavior across devices and sessions.

The web analysis is enabled through the extension feature of Google Analytics Google Signals, which allows for so-called "cross-device tracking."If your internet-enabled devices are linked to your Google account and you have activated the "personalized advertising" setting in your Google account, Google can generate reports on your usage behavior (especially cross-device user numbers), even if you switch your device. There is no processing of personal data by us in this regard; we only receive statistics created based on Google Signals.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only occurs if you have activated the "personalized advertising" setting in your Google account. If you are logged into Google during your visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing.

For website analysis and event tracking, we measure your subsequent usage behavior through Google Ads Conversion Tracking when you arrive at our website via a Google Ads advertisement. For this purpose, cookies may be used, and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as visiting a webpage or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

Google Maps

To visually represent geographical information, Google Maps collects data about your use of the Maps features, particularly the IP address and location data, which is transmitted to Google and subsequently processed by Google. We have no influence on this subsequent data processing.

Google Fonts

To ensure uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected through the script code "Google Fonts," transmitted to Google, and subsequently processed by Google. We have no influence on this subsequent data processing.

Google Tag Manager

With Google Tag Manager, we can manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g., IP address, online identifiers (including cookies)). Data processing is based on an agreement on data processing by Google.

The use of Google Tag Manager allows for the integration of various services/technologies.
If you do not wish to use individual tracking services and have therefore disabled them, the deactivation will remain in effect for all affected tracking tags that are integrated through Google Tag Manager.

YouTube Video Plugin

To embed third-party content, data (IP address, time of visit, device and browser information) is collected through the YouTube Video Plugin in the extended privacy mode we use, transmitted to Google, and subsequently processed by Google only when you play a video.

7.2 Use of Microsoft services

We use the technologies listed below from Microsoft Ireland Operations Ltd.,One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"). Data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The information automatically collected by the Microsoft technologies about your use of our website is usually transmitted to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. Further information about data processing by Microsoft can be found in the Microsoft Privacy Statement.

Microsoft Advertising

For advertising purposes in Bing, Yahoo, and MSN search results, as well as on third-party websites, the so-called Microsoft Advertising Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data (IP address, time of visit, device and browser information, as well as information about your use of our website) using a pseudonymous cookie ID and based on the pages you have visited.

7.3 Use of Facebook services

Use of Facebook Pixel

We use the Facebook Pixel as part of the technologies provided by Meta Platforms Ireland Ltd.,4 Grand Canal Square, Dublin 2, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). With the Facebook Pixel, data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as visiting a webpage or subscribing to a newsletter) is automatically collected and stored, from which usage profiles are created using pseudonyms. As part of the so-called advanced data matching, information for matching purposes is also collected and stored in a hashed form, which can identify individuals (e.g., names, email addresses, and phone numbers). For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie that enables the recognition of your browser when visiting other websites using a pseudonymous cookie ID. Facebook (by Meta) will merge this information with other data from your Facebook account and use it to compile reports on website activities and to provide additional services related to website usage, particularly personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transmitted to a server of Meta Platforms, Inc.,1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. If the data transfer to the USA falls under our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in the privacy policy of Facebook (by Meta).

Facebook Analytics

As part of the Facebook Business Tools, statistics about visitor activities on our website are created from the data collected by the Facebook Pixel regarding your use of our website. Data processing is based on an agreement on data processing by Facebook (by Meta). Your analysis serves the optimal presentation and marketing of our website.

Facebook Ads (Ads Manager)

Through Facebook Ads, we advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the precise implementation, particularly the decision regarding the placement of ads to individual users. Unless otherwise stated for the individual technologies, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

Based on the statistics about visitor activities on our website created by the Facebook Pixel, we conduct group-based advertising on Facebook (by Meta) through Custom Audience, by determining the characteristics of the respective target audience. In the context of the advanced data matching (see above) for determining the respective target audience, Facebook (by Meta) acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we conduct personalized advertising through Facebook Pixel Remarketing.

Through Facebook Pixel Conversions, we measure your subsequent usage behavior for web analysis and event tracking when you arrive at our website via a Facebook Ads advertisement. Data processing is based on an agreement on data processing by Facebook (by Meta).

7.4 Other providers of web analysis and online marketing services

Use of Hotjar for web analysis

For the purpose of website analysis, data (IP address, time of visit, device and browser information, as well as information about your use of our website) is automatically collected and stored using technologies from Hotjar Ltd.,Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta ("Hotjar"), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized usage profiles will not be merged with personal data about the holder of the pseudonym without a separately granted, explicit consent. Hotjar acts on our behalf.

Use of Pinterest Tag for web analysis and advertising purposes

For web analysis and advertising purposes on Pinterest as well as on third-party websites, when you visit our website, data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events we define, such as visiting a webpage or subscribing to a newsletter) is automatically collected and processed using technologies from Pinterest Europe Ltd.,Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"), and enables interest-based advertising through the collection and processing of data using a pseudonymous cookie ID and based on the pages you have visited. Usage profiles are created from the collected data using pseudonyms. Pinterest will merge this information with other data from your Pinterest account and use it to compile reports on website activities and to provide additional services related to website usage. We have no influence on the data processing by Pinterest and only receive statistics created based on Pinterest Tag. This allows us to measure your subsequent usage behavior for web analysis and event tracking when you arrive at our website via a Pinterest advertisement. The information automatically collected by Pinterest is usually transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA is transmitted and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. Data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR.

Use of SalesViewer for advertising purposes

Use of the SalesViewer® technology:

On this website, data is collected and stored using the SalesViewer® technology of SalesViewer® GmbH based on the legitimate interests of the website operator (Art. 6 para. 1 lit. f GDPR) for marketing, market research, and optimization purposes.

For this purpose, a JavaScript-based code is used to collect company-related data and the corresponding usage. The data collected with this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify the visitor of this website.

The data stored within the framework of SalesViewer is deleted as soon as it is no longer necessary for its intended purpose and there are no legal retention obligations preventing deletion.

You can object to the collection and storage of data at any time with effect for the future by clicking this link https://www.salesviewer.com/opt-out to prevent future collection by SalesViewer® on this website. An opt-out cookie will be placed on your device for this website. If you delete your cookies in this browser, you will need to click this link again.

7.5 Information on third country transfer (data transfer to third countries)

We use technologies from service providers on our website whose server locations may be in third countries outside the EU or EEA. This includes, among others, the USA. If, as in the case of the USA, there is no adequacy decision from the EU Commission, an adequate level of data protection must be ensured through other appropriate guarantees. The ECJ ruled in July 2020 that the Privacy Shield agreement between the EU and the USA can no longer be used to transfer personal data to the USA. This means that the sectoral adequacy decision has been revoked.
Appropriate guarantees in the form of contractually agreed standard contractual clauses of the EU Commission or binding internal data protection regulations (Binding Corporate Rules) are generally possible, but require a prior review by the contracting parties to ensure that an adequate level of protection can be guaranteed. According to the ECJ ruling, it may be necessary to take additional protective measures.
We have generally agreed with the third-party technologies we use that process personal data in a third country such as the USA the standard data protection clauses issued by the EU Commission, which remain valid. Where possible, we also agree on additional guarantees to ensure that adequate data protection is provided in the USA or other third countries.
Nevertheless, it may happen that despite all contractual and technical measures, the level of data protection in the third country does not correspond to that of the EU. In such cases, we ask you, if necessary, as part of the cookie consent, for your consent in accordance with Art. 49 para. 1 lit. a GDPR for the transfer of your personal data to a third country. This particularly refers to the transfer of data to the USA.
There is a particular risk that (US) authorities may obtain access rights to your personal data that are not sufficiently restricted from an EU perspective, without us as the data exporter or you as the data subject being aware of it, and you may not have any legal remedies available to prevent or challenge such access.

8. Integration of the Trusted Shops Trustbadge/other widgets

To display the Trusted Shops services (e.g., quality seal, collected reviews) and to offer Trusted Shops products to buyers after an order, Trusted Shops widgets are integrated on this website.

This serves to protect our predominant legitimate interests in optimal marketing by enabling a secure shopping experience in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offering from Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with which we are jointly responsible under data protection law in accordance with Art. 26 GDPR. We will inform you in the following about the essential contractual contents according to Art. 26 para. 2 GDPR.

In the context of the joint responsibility between us and Trusted Shops AG, please direct any data protection inquiries and the assertion of your rights primarily to Trusted Shops using the contact options provided in the data protection information. Regardless, you can always contact the controller of your choice. Your inquiry will then be forwarded to the other responsible party for response, if necessary.

8.1 Data processing when integrating the Trustbadge/other widgets

The Trustbadge is provided by a US-based CDN provider (Content Delivery Network). An adequate level of data protection is ensured through standard data protection clauses and other contractual measures.

When the Trustbadge is called, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data) and documents the access. The IP address is anonymized immediately after collection, so that the stored data cannot be attributed to you personally. The anonymized data is used primarily for statistical purposes and error analysis.

8.2 Data processing after order completion

If you have given your consent, the Trustbadge accesses order information stored on your device (order amount, order number, possibly purchased product) and your email address after order completion, and your email address is hashed using a cryptographic one-way function. The hash value is then combined with the order information in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to Trusted Shops.
This serves to verify whether you are already registered for Trusted Shops services. If this is the case, further processing will occur in accordance with the contractual agreement made between you and Trusted Shops contractual agreement. If you are not yet registered for the services or do not consent to automatic recognition via the Trustbadge, you will subsequently have the opportunity to manually register for the use of the services or to complete the protection under your possibly already existing user contract.

For this purpose, the Trustbadge accesses the following information after your order is completed, which is stored on the device you used: order amount, order number, and email address. This is necessary for us to offer you buyer protection. Data will only be transmitted to Trusted Shops once you actively choose to complete the buyer protection by clicking the appropriately labeled button in the so-called Trustcard. If you choose to use the services, further processing will be based on the contractual agreement with Trusted Shops in accordance with Art. 6 para. 1 lit. b GDPR, in order to complete your registration for buyer protection and secure the order, as well as to possibly send you review invitations via email afterwards.

Trusted Shops uses service providers in the areas of hosting, monitoring, and logging. The legal basis is Art. 6 para. 1 lit. f GDPR for the purpose of ensuring uninterrupted operation. This may involve processing in third countries (USA and Israel). An adequate level of data protection is ensured in the case of the USA through standard data protection clauses and other contractual measures, and in the case of Israel through an adequacy decision. For more information, please see here.

9. Social Media

9.1 Social plugins from Facebook (by Meta), Twitter, Instagram (by Meta), Pinterest, WhatsApp

Our website uses social buttons from social networks. These are only embedded as HTML links in the page, so that when you access our website, no connection is yet established with the servers of the respective provider. When you click on one of the buttons, the website of the respective social network opens in a new window of your browser, where you can, for example, use the like or share button.

9.2 Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest, LinkedIn

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to the respective social media operator, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the aforementioned social media, from which usage profiles are created using pseudonyms. These can be used, for example, to display advertisements on and off the platforms that presumably match your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and settings regarding privacy protection, please refer to the privacy notices of the providers linked below. If you still need assistance in this regard, you can contact us.

Facebook (by Meta) is an offering from Meta Platforms Ireland Ltd.,4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transmitted to a server of Meta Platforms, Inc., 1 Hacker Way, Menlo Park, California 94025, USA is transmitted and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. Data processing in the context of visiting a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (information about Insights data), please see here.

Instagram (by Meta) is an offering from Meta Platforms Ireland Ltd.,4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transmitted to a server of Meta Platforms, Inc.,1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission. Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (information about Insights data), please see here.

YouTube is an offering from Google Ireland Ltd.,Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission.

Pinterest is an offering from Pinterest Europe Ltd.,Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA is transmitted and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission.

LinkedIn is an offering from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transmitted to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our collaboration with them is based on standard data protection clauses of the European Commission.

10. Contact options and your rights

10.1 Your rights

As a data subject, you have the following rights:

according to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified there;
according to Art. 16 GDPR, the right to request the immediate correction of inaccurate or completion of your personal data stored with us;
according to Art. 17 GDPR, the right to request the deletion of your personal data stored with us, unless further processing is necessary
- for the exercise of the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest; or
- for the assertion, exercise, or defense of legal claims;
according to Art. 18 GDPR, the right to request the restriction of processing your personal data, to the extent that
- the accuracy of the data is contested by you;
- if the processing is unlawful, but you refuse deletion;
- we no longer need the data, but you need it to assert, exercise, or defend legal claims; or
- you have lodged an objection to the processing in accordance with Art. 21 GDPR;
according to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller;
according to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. In general, you can contact the supervisory authority of your usual place of residence or workplace or our company's registered office for this purpose.

Right to object

To the extent that we process personal data as described above to protect our predominant legitimate interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. If the processing is for other purposes, you have the right to object only if there are reasons arising from your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.

This does not apply if the processing is for direct marketing purposes. In that case, we will not further process your personal data for this purpose.

10.2 Contact options

If you have questions regarding the collection, processing, or use of your personal data, requests for information, correction, restriction, or deletion of data, as well as revocation of granted consents or objection to a specific data use, please contact us directly using the contact details in our imprint.